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In Old Major's speech to the animals he uses propaganda by uniting all the animals against one common enemy: the humans. He tells them their lives would be better if they would but listen to him and overthrow the farmers. He also teaches them the song "Beasts of England" which serves to teach the animals easy to remember tenets of his ideas. The song is also sung at the end of the pig's secret meetings to unite and empower them. Snowball and Napoleon also use the song to help spread their message throughout the farm.
Slogans like "Four legs good, two legs bad" are also types of propaganda. Though the animals do not always understand what it means, they repeat the short and easy to remember shibboleth. When Napoleon and Snowball run for election, they each also develop easy to remember slogans -"Vote for Snowball and the three-day week" and "Vote for Napoleon and the full manger"- to garner support.
Squealer uses fear as a type of propaganda. He warns the animals if they make one false step Jones' will return. This fear helps keep the animals in line. He is also able to convince the animals that even though they know Snowball fought bravely at the Battle of the Cowshed, he really didn't. By doing this, he is able to convince them that Snowball is a traitor.
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