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The Coca-Cola company shows its organizational culture through the following indicators as they are found in their company webpage.
- mission and vision
- human and workplace rights
- the company's history
- its charitable foundations
- stakeholder engagement
- innovation and leadership
The vision of the Coca-Cola company is reader-friendly, as it breaks down into very basic "p's": people, portfolio, planet, profit and productivity. This means that Coca-Cola wants to show its commitment to all of the peripheral systems that contribute to maximum sales. The fact that Coca-Cola takes the extra step to make its assurance reader-friendly shows that it is a company that is truly interested in connecting with its shareholders.
The company has a similarly charismatic mission that is made of three tenets which are written in a simple and approachable way:
- To refresh the world
- To inspire moments of optimism and happiness
- To create value and make a difference
Coca-Cola's powerful company statement points to a mission and vision that will extend until the year 2020; by then, the company wants to have accomplished a series of goals that are both financial, charitable, and philosophical. The name of this conceptual framework is called "The Winning Culture", and it consists on the following factors, as they are listed on their webpage under "our values":
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it's up to me
- Passion: Committed in heart and mind
- Diversity: As inclusive as our brands
- Quality: What we do, we do well
With these indicators, the Coca-Cola company definitely demonstrates a culture which is not only embracing, but also futuristic; it demonstrates understanding of a changing society, and it believes in unity, honesty, and hard work as the winning formula for success.
Moreover, the company goes the extra mile to be approachable, and to identify with a public that comes from all ways of life; the language of the company is respectful, yet, easy to relate to. The way that company promotes himself shows a salient tendency to want to connect through quality, rather than through publicity alone. In all, Coca-Cola shows that it is fulfilling their world-wide role as a unifier and as an icon of "happiness". This is indicative of a company that believes 100% in its products and that knows that the way to continue its high productivity is by sticking to the system of values that define their organizational culture.
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