A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact. Think of some contemporary examples of each and explain why they...

A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact.

  • Think of some contemporary examples of each and explain why they are or are not measurable statements of fact.
  • When you notice deceptive advertising or puffery, how does your sense of personal ethical perspectives and values affect the way you make decisions about those advertised goods and services?
  • How does the ethical program of a particular group to which you currently belong, or previously belonged, treat the topic of misrepresentation or exaggeration of company goods and service?

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