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If a company sells its products only from an online website, which is accessible to...

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graci5 | (Level 1) eNoter

Posted June 28, 2013 at 9:25 PM via web

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If a company sells its products only from an online website, which is accessible to customers all over the world, does it still need to worry about having a specific target market? Explain your answer.

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stolperia | (Level 1) Educator Emeritus

Posted June 28, 2013 at 9:36 PM (Answer #1)

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Even if a company's products are available around the world through an online website, that company will still want to consider the targets to which it is marketing a particular product.

For example, if the company is selling items of clothing, not all kinds of clothing will appeal to all persons of the same age group from all parts of the world. The company will want to tailor its advertising to appeal to the specific groups it is targeting. To sell athletic shoes in the United States, they may choose to use models playing baseball while they might sell athletic shoes in Brazil by illustrating soccer players.

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