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For the Nike company, please help identify these marketing mix decisions: Product...
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Elementary School Teacher
Nike's marketing mix has evolved over the years. They have broadened their product line to include apparel and equipment to compliment their shoe line and have change from a "hero worship" pull strategy to an "consumer conversation" pull strategy that engages the customer and potential customer in visualization of product benefits.
Posted by karythcara on September 25, 2013 at 9:08 PM (Answer #1)
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