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For the Nike company, please help identify these marketing mix decisions: Product...

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lkballer24 | Student, Grade 11 | Valedictorian

Posted September 25, 2013 at 1:44 AM via web

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For the Nike company, please help identify these marketing mix decisions: Product features and benefits, pricing strategy, place of distribution strategy, and promotional strategy.

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Kay Morse | College Teacher | (Level 1) Senior Educator

Posted September 25, 2013 at 9:08 PM (Answer #1)

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Nike's marketing mix has evolved over the years. They have broadened their product line to include apparel and equipment to compliment their shoe line and have change from a "hero worship" pull strategy to an "consumer conversation" pull strategy that engages the customer and potential customer in visualization of product benefits.

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Kay Morse

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