How would a marketing manager for a corporate brand apply the four functions of the marketing management process to their role?

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The marketing process consists of the strategy of segmenting, targeting, positioning and differentiating the product, service or brand. The function of the marketing manager in this process consists of:

  1. Analysis – scanning and understanding the business and competitive environment.
  2. Planning – developing marketing and strategic plans.
  3. Implementation – executing he plans
  4. Control- measuring, evaluating and rectifying the outcomes of the plans. 

The role of the marketing manager is very diverse and requires that the individual be well versed in a number of methodologies, as well as keeping up to date on industry standards and best practices.

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