Video Service | Public Relations
PUBLIC RELATIONS
Objectives
Position Express Video Service on the leading edge in providing management, training, sales and special interest videotape programming to, the corporate community and the residential community.
Increase Express Video Service awareness and name recognition among buyers and customers in both the corporate and residential markets.
Communicate on a regular basis with three target publics:
- Major trade, business, and local publication editorial staffs
- Key management personnel in the existing customer companies
- Management/consultant organizations
Strategies
Develop a sustaining public relations effort, with ongoing contact between key publication editors and Express Video Service personnel.
Develop a regular and consistent product/service update program for the major target medias, keeping key editors abreast of inventory development, new territorial coverage and...
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