Teen Night Club | Marketing

MARKETING

Target Market

Ventures' target market consists of individuals between the ages of 15-20 who listen to Top 40 radio stations and live within an hour's drive from Rockville, Missouri. According to recent research, this age group has the "time, money, and a steady desire to be entertained."

Ventures' market consists of over 120,000 individuals in seven counties:

Bates County 23,000
Cass County 3,232
Henry County 1,076
Hickory County 84,347
Johnson County 2,110
St. Clair County 8,128
Vernon County 416
Total 122,309

Market Profile

Ventures' target market consists largely of high school teens and recent grads who...

[The entire page is 1708 words long]

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