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Introduction

BUSINESS PLAN     MOUNTJOY, LLC

84 Junction Way Ogden, Utah 84111

Mountjoy will provide a welcome alternative to the traditional ski resort experience. By supplying extra-wide powder skis to its clients, the company will enable them to glide through the area's pristine powder with confidence. Mountjoy's experienced and well-trained guides will provide expert instruction. The company's private on-mountain cabin will serve as an elegant setting for a catered lunch. With superior customer service and attention to detail, Mountjoy will deliver an experience that is unequaled in the marketplace.

1. Introduction
2. Executive Summary
3. Management
4. Marketing
5. Industry & Marketplace Analysis
6. Marketing Strategy
7. Marketing Communications
8. Development
9. Operations
10. Financial Summary
11. Appendix