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Introduction

BUSINESS PLAN

LYONS & COYNE, INC.

11695 San Pedro Dr.
San Francisco, CA 87239

June 19, 1993

Salad Ready is a pre-packaged, ready-to-eat salad created by a company seeking to fill the market desire for foods that are both convenient and healthy. This plan is an example of a company attempting to make an innovative food product available to larger markets.

1. Introduction
2. Company Objectives
3. Product
4. Market Trends And Potential
5. Competition
6. Marketing Strategy
7. Price
8. Market Selection And Roll-Out For Salad Ready Products
9. Operations And Management
10. Manufacturing Process
11. Sales And Management
12. Financial Plan
13. Other Tasks And Overall Coordination
14. Critical Risks: Company Response