Retail Clothing Store - Strategy & Implementation Summary
STRATEGY & IMPLEMENTATION SUMMARY
Boston Rags uses a strategy of total market service. Our promise is in our location and the products we sell, the people we attract, and the atmosphere we create.
We will create an atmosphere that lures the "Hardcore" urban clothing fans.
Ultimately, we aren't selling either clothing or accessories. We are selling the look. We want to be part of the activity, part of the memory, part of the tradition of dressing in the latest fashions.
Strategic Assumptions:
- Every person is a potential customer and all potential markets experience growth.
- Marketing to one segment of the population will lead to an expansion in overall market growth.
Competitive Edge
Our location is a very important competitive edge. We are there, right at the point of entering or exiting downtown Hartford. The nearest competitor is at least 20 miles away.
The other competitive edge we have...
[The entire page is 1101 words long]
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