Retail Clothing Store - Products
PRODUCTS
Urban wear has increased in popularity as the number of new musical hip-hop artists' popularity has increased over the past several years. Boston Rags will sell products similar to one hip-hop artist, Mark Zap, who has a store in New York. Like Mark's store, Boston Rags's line of clothing of more than 32 pieces, include denim, leather, twill and linen bottoms, linen and silk shirts, silk/cashmere sweater vests, T-shirts, and hats.
Boston Rags, like Mark Zap's, decided to carry a line of clothing that is a "more simple" but still gives off "a chameleon type of feel" in which "it can fit into any type of setting—not too bright or loud." According to Mark Zap this type of urban wear has projected sales in the range of $15 million to $18 million depending on store size. New growth developments in the urban wear industry have made obtaining the clothing much more simple and easy. This clothing can also be sold at festivals and fashion shows.
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