Retail Clothing Store - Market Analysis Summary
MARKET ANALYSIS SUMMARY
Consumer expenditures for retail sales rose to $1,139,457 in Hartford, Connecticut, and to $5,842,488 in Hartford County in 1999.
The continuous formation of new musical groups that wear urban clothing helps fuel our business, as does our free music CD store giveaways.
Market Segmentation
According to the Hartford Chamber of Commerce, there are approximately 150,000 males and 165,000 females in Hartford County, totaling 315,000 people. Of those 315,000 people, 186,000 are between the ages of 18 and 54 years of age. Seventy-six percent of the 315, 000 people have a household income of more than $15,000. Boston Rags's target market is men and women between the ages of 18 and 54 with a household income of $15,000 or more.
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| Potential Customers | Growth | 2000 | ...|||||
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