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Introduction

BUSINESS PLAN

MCMURPHY^'S GRILL

St. Patrick's Center
1200 6th St.
St Louis, MO 63106
(314)621-1283

April 1994

This business plan has not been disguised in any way; references to locations, people, and products are real, not fictional. McMurphy's seeks to give job skills to mentally ill homeless people in order to help them. The contributor has asked that those interested in forming a business of this type contact St. Patrick's Center with their questions during regular business hours prior to instituting any of the suggestions in the plan. Note: A number of Appendices to which the plan refers were deliberately excluded due to privacy considerations. This plan has been re-printed from the first volume for the purpose of comparison with its revision. (See next plan.)

1. Introduction
2. Executive Summary
3. The Company And The Concept
4. The Industry And Market Analysis
5. Strategic Plan
6. Operations And Management
7. Major Competitors: Lunch Business
8. Employment Training Cost Analysis
9. Menu
10. Target Customer Analysis
11. Marketing Strategy
12. Advertising And Promotion Recommendations
13. Mcmurphy's Grill Income Statement: Fiscal Years 1992 - 1994
14. Cash Flow Calculations
15. Financial Assumptions And Analysis