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Introduction

BUSINESS PLAN

STEPHENSON'S, INC., dba REUBEN'S DELI

413 S. Kraut Ln.
Akron, OH 43905

April 1995

Stephenson's, Inc. operates Reuben's Deli, a franchise delicatessen. This business plan features a discussion of factors unique to a franchise, such as the history of its performance in other areas, the applicability of the concept in the new area, special trademark and image issues, and the advantages of a franchise as opposed to an independently-owned restaurant.

1. Introduction
2. Narrative
3. Risk Factors
4. Company Status
5. Proprietary Features
6. Community Benefits
7. The Product
8. Competition
9. Planned Development
10. Sales And Advertising Programs
11. Management Duties And Responsibilities
12. Financial Estimates