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Introduction

BUSINESS PLAN

AMERICAN DINER

5409 Lapel St.
Timbuktu, UT 48224

January 4, 1993

Adopting a 1950s theme, the American Diner intends to serve traditional foods, such as fruit pies and cobblers, freshly baked breads, pot pies, and other "home-cooking" with an eye toward health. The two proprietors, both experienced restauranteurs, intend to draw on their extensive food service backgrounds as they launch their new business. The following plan outlines the strategy the Diner will develop to cater to the growing Timbuktu community in the face of strong competition.

1. Introduction
2. Executive Summary
3. Introduction
4. Menu
5. Market Description
6. Competition
7. Marketing Strategies
8. Management Team
9. Financial Projections
10. Appendix A: Resumes
11. Appendix B: Master Cost List