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Introduction

HIDDEN TREASURE RECORDS L.C.

7145 Schilling Park Ave.
Northbrook, IL 60062

Identifying target customers is important for any business, and in this plan the entrepreneur actually creates a realistic hypothetical character sketch. The potential patron is clearly illustrated, providing evidence of the businessman's knowledge of his selected buyers. Entering into a niche market, the plan does an excellent job of illustrating the existence of demand and stating the desires of buyers, as well as how the business will fill the independent record label sales void in the area.

1. Introduction
2. Plan Summary
3. Problem Statement
4. Business Description
5. Resume
6. Marketing Plan
7. Profit And Loss Forecast
8. Capital Spending Plan
9. Future Trends
10. Risk Analysis
11. Personal Goal Statement