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Introduction

BUSINESS PLAN

SHP & ASSOCIATES BUSINESS COMMUNICATIONS

757 N. Main Street
Morgan MI 48104

April 1, 1987

This business plan is for a public relations firm offering both traditional and non-traditional public relations services. It features highly developed goals, strategies for networking, a detailed discussion of the competition in the area, and comments from experts in the field.

SHP and Associates serves the needs of companies for quality business communications. It has the ability to help clients formulate and enunciate their information to important audiences in a controlled and professional manner. Its principals are practiced business professionals and communicators. Its associates are able business analysts, writers, trainers, designers and graphic specialists.

1. Introduction
2. Purpose
3. Executive Summary
4. Comments On The Market
5. The Opportunity
6. The Market
7. Definition Of The Business
8. Objectives, Goals And Strategies
9. Comments On The Business
10. History
11. Management And Board Of Advisors
12. Competition
13. Comments On Competition
14. Plan For Development
15. Potential Weaknesses Of The Business
16. Additional Resources
17. Financial Information
18. Shp & Associates, Inc. Profit & Loss