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Introduction

BUSINESS PLAN

TALKING PHOTO TECHNOLOGY

17351 Sunset Blvd. #404
Pacific Palisades, CA 90272
(310)573-9898

October 1992

This business plan for a mulitmedia application for photo displays outlines how extensive market research and an advanced product launch can create a profitable place in the booming photograph frame industry. The plan features discussions of the company's two products and its marketing strategy. This business plan has not been disguised, but the product names have been changed.

1. Introduction
2. Summary
3. The Management Team
4. The Products
5. Initial Market Penetration
6. Advanced Marketing
7. Additional Markets
8. Sales Plan And Commissions
9. The Industry
10. Market Size And Longevity
11. Protection Of Products
12. Manufacturing
13. Competition
14. Resellers
15. End Users
16. Pricing
17. Incentives
18. Key Personnel
19. Standard Personnel
20. Location Of Facility
21. Quality Control
22. Insurance
23. Additional Products
24. Break Even Analysis
25. Use Of Funds
26. Economic Forecast
27. Financials
28. Contingencies
29. The Deal
30. Alternative Deal
31. Exit
32. Assumptions