Pharmaceutical Company | Market
MARKET
The total market for OTC internal and topical analgesics is estimated at $3.6 billion for 1995 and is projected to be $4 billion by 1997. With over 400 brands saturating this mature market, growth is still occurring through new products and product innovations. Driving this growth are:
- increasing use of pain management products for the over-50 population segment, whose numbers are increasing
- increasing awareness that pain does not have to be tolerated and can be treated
- price increases
Body/Muscle Pain Market
The market is dominated by internal analgesics:
| (In millions of dollars) | 1994 | 1995 | 1996 | 1997 |
| Internal OTC analgesics: | 3,001.6 | 3151.7 | 3,282.5 | 3,340.2 |
| Aspirin | 840.4 | ...
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