Pasta Franchise Business Plan - Market Analysis
MARKET ANALYSIS
Geography/Demographics
The national trend for eating out has increased over the last five years and will continue into the future. In 1993, the amount of money spent on eating out was equal to what was spent for consumption inside the home. The is the first time that consumers spent as much for "eat out" food as they did for "at home" food. According to the American Demographics magazine, in year 1996, spending on restaurants and take out food overtook the nation's grocery bill. The market demand has never been greater for food that is healthy, economically priced, and great tasting. The recent health oriented menu options added to national chains like Taco Bell, Subway, and even McDonald's, point to the nations desire for healthy food.
In an analysis of casual dining Restaurant Business magazine noted that baby boomers, and others, are coming face to face with the realization that youth is ephemeral. With that realization has come...
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