Pasta Franchise Business Plan - Executive Summary
EXECUTIVE SUMMARY
The market demand has never been greater for food that is healthy, economically priced, and great tasting. This is the last market with wide open potential for growth to the American consumer. Traditionally, pasta has been consumed in fine restaurants, usually in a more formal or sit down atmosphere at medium to high prices. As pasta has moved to the center stage as a product that both tastes good, and is good for you, Pasta Express has positioned itself to provide the services in demand by the American consumer; a variety of healthy pastas, moderate price and very good taste. The basic focus is to provide the consumer with a healthy, quality meal which is economically priced. This is a concept that will never grow old.
Pasta Express is a franchise system of fast food pasta restaurants with dine in, take out and delivery service, with ongoing support from the national franchiser. National assistance includes; site selection, restaurant...
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