DESIGN AND DEVELOPMENT PLANS
Goals
- GOAL #1
Opening of the first Pasta Express restaurant in June of 1996.
- GOAL #2
Achieve $180,000 in gross sales in the first year.
- GOAL #3
Achieve a 10% increase in gross sales in the second and third year of operation.
Risk Analysis
- Operational stability and support from the Franchiser
- High failure rate of restaurants (although failure rates for franchises are much less).
- Location of the operation
- Intense competition
- Scarcity of available workers
Evaluation Methods
Pasta Express will evaluate the achievement of its stated goals by measuring financial factors.
Pasta Express will monitor monthly sales volume as compared to monthly operating costs. Monthly increases (seasonal) will be expected in the gross sales category, along with year to date increases.
Opening of additional franchise locations...
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