Pasta Franchise Business Plan - Competitive Analysis
COMPETITIVE ANALYSIS
Competition
Pasta Express will have intense direct and indirect competition in the Jordan market for the food dollar. City records show that there are a number of businesses listed in the broadcategory of restaurants. Of these, many feature some form of pasta as a menu item. Additionally, a few Italian restaurants are listed each with several pasta items.
The main competition for the fast food dollar will come from the pizza chains and the national fast food chains such as McDonald's, Kentucky Fried Chicken, Arby's, etc.
Downtown Area:
The Dairy Bar, 304 High St.: Mainly fast food, hamburger dishes with an old fashioned dairy bar. Mostly dine in with some take out.
BigTime Pizza Cafe, 401 High St.: Full service medium priced Italian restaurant featuring pizza, pasta and drinks.
Gringo House, 124 W. 4th: Full service medium priced Mexican food restaurant with drinks.
Hungry Howies,...
[The entire page is 876 words long]
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