Novelty Shop Business Plan | Introduction
Introduction
THE GREAT PRETENDER
555 Main St.
Ten Rivers, MI 49887
This plan is an example of a business capitalizing on a venture with a proven track record, but in a market with no existing compeition. A previous gag and novelty store stopped doing business in the area, but not because of lack of customers, so this owner will start a similar business in its place. In this case, interest has already been established, so this experienced entrepreneur will be in a good position for success in her market.