Mortgage Company - Marketing Strategies
MARKETING STRATEGIES
PRICING AND VALUE
Our pricing strategy involves pricing at competitive rates. Our customers are people with either less than perfect credit or who are self-employed and have a difficult time obtaining an equity loan from conventional lenders. We do keep an eye on competition so we do not price ourselves out of the market. We will continue to review our pricing every six months or more often when the economy or competition dictates.
Currently, there is a certain amount of price inelasticity in this service due to government regulations. On the other hand, if we offer additional services we can open up other opportunities to increase revenues. Pricing will be reviewed on a semi-annual basis.
SELLING TACTICS
Our company's marketing strategy will incorporate plans to promote our line of services through several different channels and on different levels, along with the use of referrals, telemarketing, and...
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