MARKET ANALYSIS
MARKET OVERVIEW, SIZE, AND SEGMENTS
Listed below are just some of the reasons the industry is expanding and why it is a good time for a business such as ours:
- Personal debt is rising at record numbers.
- People are using credit cards to purchase daily items - such as food.
- The average person has 6 credit cards.
- The average person receives 7-10 credit cards solicitations per month.
- The baby boom generation accounts for the majority of bankruptcies filed.
- Downsizing has affected the middle management jobs that have been permanently eliminated and replaced with lower paying jobs.
CUSTOMER PROFILE
Typical characteristics of our customers include the following:
- 29 to 50 years old
- No sizable equity in their home
- Many times have less than perfect credit or are self-employed
- Married, with children
- Blue collar workers
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