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MARKET ANALYSIS

MARKET OVERVIEW, SIZE, AND SEGMENTS

Listed below are just some of the reasons the industry is expanding and why it is a good time for a business such as ours:

• Personal debt is rising at record numbers.
• People are using credit cards to purchase daily items - such as food.
• The average person has 6 credit cards.
• The average person receives 7-10 credit cards solicitations per month.
• The baby boom generation accounts for the majority of bankruptcies filed.
• Downsizing has affected the middle management jobs that have been permanently eliminated and replaced with lower paying jobs.

CUSTOMER PROFILE

Typical characteristics of our customers include the following:

• 29 to 50 years old
• No sizable equity in their home
• Many times have less than perfect credit or are self-employed
• Married, with children
• Blue collar workers
...

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1. Introduction
2. Confidentiality Statement
3. Executive Summary
4. Objectives & Goals
5. Strategies For Achieving Goals
6. Business Description, Status & Outlook
7. Management & Ownership
8. Market Analysis
9. Marketing Strategies
10. Five-Year Projections — Financial Inputs & Summary
11. Ratio Comparison
12. Conclusions & Summary