Microbrewery | Introduction
Introduction
BUSINESS PLAN
JUNIPER CREEK BREWING COMPANY
777 Main St.
Troy, MI 48333
February 1995
This business plan for a microbrewery explains the development of a brewery from the ground up. It explains elements of the brewing process, including the brewhouse, barrels, keg filler, and malt, hops, and other supplies; the necessary machinery and laboratory equipment; expenses, such as start-up, insurance, rent, and overhead; the need for a skilled brewmaster and the attendant costs; and the other crucial components of production. It also features considerations of market segment, competition, and regulations.