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Introduction

BUSINESS PLAN

NEST IN COMFORT

1116 Logen St.
Santa Fe, NM 62024

March 1989

This following plan for this small enterprise outlines the qualities necessary to take a European-born product and successfully market it in the United States. The plan features a discussion of the use of direct mail and an overview of requirements, as well as a Pro Forma Income Statement and a Cash Flow Forecast.

1. Introduction
2. The Product
3. The Market
4. Financial Tables
5. Background To Proposal
6. Purpose Of The Business Plan
7. Overall Philosophy
8. Marketing Strategy
9. Direct Mailing: The Crucial Numbers
10. Capital Requirements
11. Personnel Requirements
12. Facilities Requirements
13. Computer Requirements
14. Telephone Costs
15. Freight And Shipping
16. Summary Of Significant Forecast Assumptions
17. Summary Of Cash Flow Assumptions