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Introduction

BUSINESS PLAN     VOMARTH MARBLE QUARRY

Via di San Sebastianello 5
I-00184 Rome, Italy

Based near Rome, this Italian-based company quarries, manufactures, and distributes its own world-renowned marble. Recently the firm sought out additional monies to market directly to consumers, architects, and designers living in the United States as it recognized how American Baby Boomers are craving more upscale luxury products (including marble) in their lives. This plan persuaded numerous investors to give the company US$6 million to start a vitally important new distribution operation in the United States.

1. Introduction
2. Vomarth Snapshot
3. The Company: Historical Brief
4. The Opportunity
5. The Strategy
6. Strategy Snapshot
7. Marketing Strategy
8. Market & Product Analysis
9. Competitive Analysis
10. Executive Management
11. Financial Summary