Mailing List Service | Executive Summary
EXECUTIVE SUMMARY
Business Overview
Forest Mail Service is a home based sole proprietorship mailing list service business designed to assist small business owners in the Columbia Basin with managing their direct mail (or marketing) efforts. Forest Mail Service will provide database management of a business customer base to include list verification, merge/purge, and also provide lettershop services. Additionally, Forest Mail Service will assist the business owner with direct marketing consultation in conducting a direct marketing campaign.
Market Analysis
A data search reveals there are over 1100 small to medium businesses in the Columbia Basin region of Washington State. Currently, there isn't a business devoted to providing mailing list services in this region. One local firm does provide some mailing list services, but this service is an off-shoot of their printing business. They are viewed almost universally by other businesses as...
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