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Inn/Resort - Introduction
Introduction
BUSINESS PLAN
THE LIGHTHOUSE INN
333 Pine Rd.
Lakeland, FL 22255
May 19, 1993
The Lighthouse Inn is a resort with a variety of recreational facilities. The Inn seeks to provide lodging for both families and business travelers. This plan describes the ways the owners will expand advertising, offer a variety of pricing packages, promote recreational activities, and renovate rooms to attract more guests.
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- Introduction
- Type Of Business, Product, And Service
- History
- Location And Size
- Personnel
- Economics And Accounting
- Inventory, Supplies, Suppliers, And Equipment
- Legal Issues
- Future Plans
- Market Analysis
- Customers
- Environment
- Competition
- Competitive Advantages And Disadvantages
- Projections
- Market Strategy: Sales And Promotions
- Personal Qualifications And Management Policy
