Business Plans | Hotel Resort - Strategy & Implementation

STRATEGY & IMPLEMENTATION

The business is driven by referrals and repeat business, so for the first few years Seven Elms Resort will need to be aggressive in attracting new guests. The marketing strategy is subject to change upon guest feedback and surveys.

Marketing Strategies

Target Markets—Geographical: The major cities within a three-hour drive of the property.

Target Markets - Consumer:

• New visitors traveling to the area
• Middle- and upper-income bracket
• Returning visitors to the area
• Businesses needing to hold small overnight planning and strategy sessions
• Area wedding parties
• Couples

Positioning and Product Strategy

For its guests, Seven Elms Resort will be positioned as a new, beautifully landscaped, nature-filled, unique atmosphere hotel with a bar lounge service that fits an adult "getaway" market niche. A full range of referral services (i.e....

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