Hardware Store 5 | The Market
THE MARKET
Oshkosh Hardware, Inc. will operate in the local market. There are 15,000 potential customers in this market area. We have three competitors who control approximately 98% of the market at present. We feel we can capture 25% of the market within the next four years. Our major reason for believing this is that our staff is technically competent to advise our customers in the correct use of all products we sell.
After a careful market analysis, we have determined that approximately 60% of our customers are men and 40% are women. The percentage of customers that fall into the following age categories are:
| Under 16: | 0% |
| 17-21: | 5% |
| 22-30: | 30% |
| 31-40: | 30% |
| 41-50: | 20% |
| 51-60: | ...
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