Jan 3, 2010

Business Plans | Golf Grip Manufacturer - Product & Positioning

PRODUCT & POSITIONING

Product Summary

ProGrip owns a revolutionary golf grip that significantly reduces the shock and vibration that results from striking the ball or the ground. The grip has been designed to dissipate the pattern of vibration specific to golf clubs before it reaches the hand, as opposed to dampening the vibration between the grip and the hand. The ultimate effect is a preservation of the "feel" of the club and the sense of control, while reducing injuries and stress that can result from profound continuous impacts. The sections below explain the various grips that will be offered and how they will be positioned in the market.

The Impress Grip

The physical principles and behavior of the Impress grip are identical to the anti-vibration grip developed for hammers by Dr. Williams, although the design takes on a different form. The Impress grip uses the physical structure and properties of the club shaft to absorb specific...

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