Golf Grip Manufacturer - Market Opportunity
MARKET OPPORTUNITY
Overview
In a market survey conducted by ProGrip, more than one-third of respondents claimed they had suffered a golf-related injury, and 87 percent of those suffered maladies of the hand, wrist, or elbow. Medial Epicondylitis ("Golfer's Elbow") and injuries to the hand and wrist are often associated with repetitive shock and vibration. In addition to contributing to injuries, the shock and vibration associated with striking the ball or ground can detract from a golfer's enjoyment of the game. In fact, 73 percent of respondents said that shock and vibration detracted from their enjoyment and performance of the game. Using appropriate equipment, such as an effective anti-vibration grip, can reduce the likelihood of injury, increase enjoyment of the game, and enhance a golfer's performance.
The rapid evolution of technology in the golf equipment industry accelerates the rate at which golfers purchase new clubs and other equipment,...
[The entire page is 2521 words long]
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