Golf Grip Manufacturer - Executive Summary
EXECUTIVE SUMMARY
The Opportunity
ProGrip develops and actively seeks out innovative and advanced technologies that are marketed and sold to the $150 billion global wholesale sporting goods market. Its first line of products, the Impress golf grip line, provides an elegant design that solves the serious and unmet problems a golfer experiences when his or her club makes impact with the ball (or the ground). Specifically, the revolutionary design that ProGrip exclusively owns significantly reduces harmful shock and vibration for the user while preserving the "feel" of the club. For the approximately 27 million U.S. golfers, this results in greater comfort and swing control, a reduction in the risk of repetitive stress injuries, less fatigue, and more rounds of golf played for more years. As a community, golfers are extremely passionate about the sport and are very receptive to innovative technologies that promise to improve their performance or enjoyment of...
[The entire page is 1812 words long]
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