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Introduction

CRYSTAL CREEK GIFTS

1329 Thompson Blvd.

Charlevoix, MI 49625

This gift and clothing store is located in a thriving tourist location. The summer season's influx of travelers will make up the bulk of this store's clientele, which has prepared carefully for it's market by choosing affordable and attractive products with wide appeal. This business plan is thorough in it's analysis of patrons and financing.

1. Introduction
2. Statement Of Purpose
3. Basic Business Definition
4. Market Analysis
5. Marketing Plan: Product Differentiation Strategy
6. Organization And Management
7. Management
8. Summary Of Sources And Use Of Funds
9. Capital Equipment
10. Beginning Inventory
11. Start-Up Costs
12. Working Capital