Food Manufacturer Business Plan | Introduction
Introduction
CLARENCE PRATT ENTERPRISES, INC.
14001 Western Hwy.
Salt Lake City, UT 84101
This plan for an established minority-owned food manufacturer seeks to expand the distribution of its products within the U.S. military, to build brand equity in retail distribution, to expand the company's product line, and to continue a promotional program. Action steps include featuring company products on the founder's talk show, directing donations to nonprofit youth groups, and donation and promotion programs with the U.S. Defense and Commissary Agency.