Fast Food | Industry Analysis
INDUSTRY ANALYSIS
According to Maria Stevens, president of Stevens Consulting, the largest franchise consulting firm in the United States, "The pasta market … is very hot. There are a number of new franchisors, but nobody has established themselves as a runaway success." One of the greatest reasons that makes Pasta Express a great investment at this time is the fact that the pasta market is still in the development stage, providing a window of opportunity for us.
Fast Food Pasta—A Developing Industry
With the exception of Sbarro, which began in 1959 and started franchising in 1977, the fast food Italian pasta industry is brand new Sbarro is confined mainly to regional shopping malls. Among more traditional fast food locations, the first company to open a fast food Italian pasta store was Spaghetti Shoppe in 1985.
Open Competitive Market
In an emerging market, the goal of all industry competitors is to gain a foothold in the new...
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