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Introduction

BUSINESS PLAN

RICH RENTALS

777 W. Langley Ave.
Bradenton, Florida 89201

February 1992

Rich Rentals is an equipment rental business providing a wide variety of tools and machinery for the Do-it-Yourselfer. This family-owned venture seeks to provide a competitive service to its customers and secure a long-term financial opportunity and livelihood in which the entire family can participate.

1. Introduction
2. Overview
3. Product And Service
4. Market Potential And Competition
5. Review Of Financials: 1990 Versus 1991
6. Review Conclusions
7. Goals And Projections For 1992
8. Market Analysis
9. Sales Plan
10. Promotional
11. Organizational
12. Operations
13. Timing
14. Financial Projections