Direct Mail Outlet | Market Analysis
MARKET ANALYSIS
The Industry
The cooperative direct mail advertising business is included in Standard Industry Code (SIC) as follows: SIC 275 — U.S. Commercial Printing Industry is an over $60 billion industry which includes over 37,000 business establishments. According to the Direct Mail Advertising Association (DMAA), the direct mail advertising segment of the industry represents $23 billion with a 35 - 40% annual growth. The industry is affected by the nation's advertising budgets which increase 3.5% annually. The industry not only serves a growing aging population (60 years and older) but also a critical population group of persons aged 19 to 44, which is expected to remain unchanged at the 107 million level through 1996. The size and vast power of this group is highly attractive to the direct advertising business.
The Economy in 1995
The year 1995 began with the nation's economy in very moderate growth. However, by June of 1995,...
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