Desktop Publishing Company | Marketing Strategy
MARKETING STRATEGY
Desk top publishing is now widely appreciated as a creative and innovative approach to the field of graphic arts. Traditional methods, involving hard typesetting and massive printing presses, became more and more expensive and, consequently, less and less accessible to cost conscious users. In the true American tradition of "find a need and fill it," the advent of sophisticated computers, like the Macintosh, coupled with powerful software, provided the tools for skilled operators to produce impressive printing for their clients at affordable prices.
It is in this arena that Steve and Mary Lane will launch Power Desk Top Publishing, Inc. The markets have been defined, with General Business being a prime target. Both Steve and Mary will each devote at least four hours per day calling business owners and managers. All types of companies will be canvassed, both large and small. Steve and Mary will work independently of each other, reaching a...
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