Counseling Center | Strategy & Implementation Summary
STRATEGY & IMPLEMENTATION SUMMARY
JCC will focus on servicing Washtenaw County and the surrounding areas. The three population segments will be individuals, families, and couples. The target customer is usually a person or persons with some type of behavioral dysfunction.
Competitive Edge
We start with a critical competitive edge: there is no competitor we know of that can claim anywhere near as much specific expertise on the problems and opportunities of psychological treatment as JCC. Our positioning on this point is very hard to match, so we must maintain our focus in our strategy, marketing and business development, and fulfillment. We should be aware that the tendency to dilute this expertise with more generalized counseling work could weaken the importance of our competitive edge.
Also, our potential competitor does not make home visits. Our staff is prepared to take our services to our clients. Older citizens many times are unable...
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