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Cookie Shop Business Plan - Day-To-Day Challenges And Opportunities

DAY-TO-DAY CHALLENGES AND OPPORTUNITIES

The most difficult function is following the fine line of quantity overbaking and not having enough cookies later in the day. Despite a sophisticated cash register that totals an hourly sales figure, and detailed recording by Hannah, there is no set pattern of daily activity. One Tuesday could be a sellout and the next Tuesday there could be several bags of day-old cookies, which sell quickly the next day. Hannah has developed some recipes for bar cookies—using crumbled cookies as a base and adding a fruit topping and a "drizzle." These could be sold in the store or packaged for a catering truck.

I have dropped in the shop at various times during the day and observed a very busy opening (at 8:00 a.m.) with people getting their coffee and muffins before going to work. The business slows down until lunchtime and varies throughout the afternoon. This allows for a build-up of the business, so that the ovens are used more...

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