Convenience Store & Bait Shop | Market Analysis Summary
MARKET ANALYSIS SUMMARY
Forces and trends in the market environment affect the Dock Store and Bait Shop, like all businesses. These include economic, competitive, legal/political, technology, and recordkeeping issues.
- Economic Environment—Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages and low inflation, leading more people and businesses to be willing to purchase prepared foods rather than preparing meal from scratch at home. The strong stock market means people are making more money, primarily in the form of capital gains, and disposable income is up. For example, in 1996 alone there were 95 new business start-ups in Generals County (County Business Patterns, U.S. Department of Commerce, Bureau of the Census 1995). The Dock Store is proud to grow with the strong national, state, and local economy.
- Legal/Political Environment—Town of Lake Zurich supports the...
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