Cigar Shop Business Plan | Introduction
Introduction
HOLY SMOKES
399 Tobacco Rd.
Rock Valley, MI 58223
This premium retailer of cigars, fine wines, and gourmet coffee has made an effort to capitalize on several complementary niche markets. The plan's contention is that a consumer who enjoys a fine cigar will also enjoy premium wines as well, thus enabling the the products to sell each other. This is the old idea of diversifying your product mix to cater to the most people, but with a trendy twist.