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Introduction

BUSINESS PLAN     CAVIAR DELIGHTS

19331 Madison Avenue
New York, New York 10016

When Caviar Delights was bought by its present owner from a bankruptcy court, the company had been out of business for more than two years and had only a handful of sales in the year prior to its demise. By closely following this informal business plan—and using his own cash and credit—the new owner took Caviar Delights from $0 to $2 million in sales in the firm's first year of operation. Contributor: Scott Lockett of Tindell Associates.

1. Introduction
2. Assumptions
3. Initial Considerations
4. Projections
5. Products
6. Market
7. Advertising
8. Initial First Steps
9. Organization
10. Complications
11. Conclusion