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Bridal Salon Business Plan - Promotion Plan

PROMOTION PLAN

Almost every month the business will feature a special event or some type of sale. Window and store front displays will promote the event, as well as a few small local space ads and more frequent non-local space ads. For a real big event, radio will be used to strengthen the promotion. Listed below is an event calendar for the first year. Each promotion will be evaluated and the following year's plan will be based on the successes of prior events. Each year several new ideas will be tried as well.

Month Event
 
October Grand Opening
  Host First BPW Meeting of the year
 
November Fall Dress Promotion
  Host Business After Hours Party

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